The Diplomat: India's Consumer Caste System

April 8, 2017

How globalization has shifted India's social dynamics...In New Delhi, the loudly printed Armani t-shirts, revving SUV engines, and energetic socializing inside McDonald’s restaurants are no longer a surprise. After all, since the early 1990s — amid liberalization, a burgeoning middle-class, and a demographic youth bulge — consumerism has well and truly taken off inside Indian metropolises.

 

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